Welcome to the Centre for City Branding

Welcome to the Centre for City Branding, part the Centre for Place Branding Network.

The Centre for City Branding (CCB) is an independent online centre dedicated to two main objectives:

• to provide research, consultancy, and training services to public and private sector organizations that are engaged in city branding activities including tourism and trade promotion, investment attraction, and sustainable development.
• to support the teaching of city branding as an interesting and relevant subject within university degree programmes at both undergraduate and postgraduate level.

CCB adopts a flexible approach to achieving the above objectives by drawing upon a network of established expert professionals and academics on an ad hoc basis; delivering customizable workshops on a variety of city branding topics; and helping academics to disseminate their city branding research.

Dr Keith Dinnie
Director
Centre for City Branding